ABOUT SERVICE PROFESSIONALS
FOUNDED IN 2007
Service Professionals began with six (6) commercial HVAC service contractors who desired a peer network focused on best practices and sales training specific to driving the recurring revenue base. Called Service Professional Group (SPGroup), this membership network has now grown to include contractors across the United States, Canada, and Puerto Rico, and has expanded its offering to include job tools & resources as well as training for all other roles including customer service, project sales, and service and sales leadership.
In 2016, an Atlanta-based SPGroup member credited their sales success to an in-house web-based software they had created: Connect Software. Now a Service Professionals product, SPConnect is utilized by SPGroup members to train and manage their sales teams.
In 2020, our Philadelphia-based member, the Tustin Group, developed the curriculum for an in-house technician training program but struggled to achieve certification by the State. Recognizing the opportunity to impact the labor shortage nationally, Service Professionals worked with the Tustin Group to form SPAcademy, which was granted National approval by the Department of Labor.
In 2021, SPConnect and SPAcademy were made available outside of the SPGroup member network, and Service Professionals was formed, hosting all three offerings, dedicated to the growth and development of the commercial HVAC services industry.
OUR EXECUTIVE TEAM
Nicole Bass
Nicole Bass
Nicole Bass
As President of Service Professionals, Nicole is committed to developing the curriculums, content, resources and peer opportunities dedicated to the growth of SPGroup member companies. Following a career in basketball and adult educational instruction in Paris, France, Nicole began her career in the HVAC service industry as a Maintenance
As President of Service Professionals, Nicole is committed to developing the curriculums, content, resources and peer opportunities dedicated to the growth of SPGroup member companies. Following a career in basketball and adult educational instruction in Paris, France, Nicole began her career in the HVAC service industry as a Maintenance Sales Representative for Padgett Group in Atlanta, Georgia. Nicole promoted to Sales Manager and then Vice President, leading teams and initiatives dedicated to the successful growth of the company. Since the sale of Padgett Group in 2019, Nicole has dedicated 100% of her time and efforts to the improvements and growth of SPGroup as well as the Service Professionals’ technician training initiative (SPAcademy), and the Service Professionals software (SPConnect).
Brad Jovaag
Nicole Bass
Nicole Bass
Brad began his career in the HVAC industry over 35 years ago. During Brad’s career, he has worked for Honeywell, Johnson Controls International and the LINC Corporation. As one of the founding partners of SPGroup in 2007, Brad has focused on the development of successful training curriculums designed to grow the recurring revenue base fo
Brad began his career in the HVAC industry over 35 years ago. During Brad’s career, he has worked for Honeywell, Johnson Controls International and the LINC Corporation. As one of the founding partners of SPGroup in 2007, Brad has focused on the development of successful training curriculums designed to grow the recurring revenue base for the SPGroup Member companies. Brad continues to provide excellent facilitation and coaching to sales associates and leaders to include unique and proven content aimed at Proactive Project Selling, Advanced Maintenance Sales and Sale Leadership sessions.